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Posted on February 18, 2017 by Pagibig House For Sale in News & Updates

Pag-IBIG Fund once again celebrated February 14, Valentine’s Day, as Araw ng PagIBIG
when it held its annual “I Do, I Do! Araw ng Pag-IBIG” where more than 2,400
couples exchanged wedding vows in 24 venues nationwide. In Metro Manila, more than
500 couples participated in the event at the PICC Forum, Pasay City.

“Valentine’s Day is a day of love, hence it is our day – Pag-IBIG Day. Since 2012, it has
become our tradition at Pag-IBIG Fund to celebrate Valentine’s Day with mass
weddings for Pag-IBIG members who wished to legalize their union or renew their
marriage vows. We want to assure the couple-participants that they have a reliable
partner in Pag-IBIG as they prepare for the future of their families. We are now on our
sixth year,” said Pag-IBIG Fund President and CEO Atty. Darlene Marie B. Berberabe.

She added, “The annual event is our way of promoting Pag-IBIG to Filipino workers who
are not yet Pag-IBIG members. We do this via collaboration with local government units
(LGUs) and other government agencies.”

From 2012 to 2016, the Fund was able to wed over 16,000 couples in 118 venues
nationwide. The annual event strengthened Pag-IBIG’s linkage and cooperation with
LGUs and regional offices of the Department of Tourism, since the venues were at
some of the country’s top tourist attractions and chief cities and municipalities.

The event primarily targets Pag-IBIG Fund members and non-members who would
want to legalize their unions, especially those who do not have the financial means to
do so. It is a venue for Pag-IBIG to show that it is not only a savings institution and a
provider of housing finance, but also a staunch supporter in the building of happy
families – the family being the basic unit and pillar of society – through the formal union
of couples.

Pag-IBIG provided most of the basic accessories to make the occasion more
memorable to the couples, including bouquets and headdresses for the brides, and
symbolic wedding rings. The Fund also prepared the couples’ first meal as husband and
wife, standing in for the traditional reception after the wedding ceremony. A house-andlot
package, kabuhayan packages, and several special prizes were also raffled off to
lucky couples.

“The event has fostered goodwill between Pag-IBIG and its members. We have become
a significant part of the couples’ lives. We help them begin and build their lives together.
As Pag-IBIG members, they qualify to avail of our benefit programs – from saving for
their future to acquiring their own homes. This is something that we cannot quantify,”
Atty. Berberabe added.

The “I Do, I Do!” event has won several awards for Pag-IBIG. In 2013, the event won
the first Philippine Quill for a Government Communication Program from the
International Association of Business Communicators (IABC) Philippines. The next
year, it was given the Bronze Award by the Advertising Foundation of the Philippines for
Advocacy Communications, for promoting the values of reverence for the family unit or
marriage and responsible parenthood. On the same year, it was also cited by the TV
show Philippine Book of Records as having the “most number of couples in a
nationwide mass wedding.” Last year, the ASEAN Social Security Association (ASSA)
gave it the Excellence Award under Strategic Communication.

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